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Senior Marketing Analytics Manager

Company: VirtualVocations
Location: Kenosha
Posted on: April 6, 2025

Job Description:

A company is looking for a Senior Manager of Marketing Analytics.
Key Responsibilities

Develop and maintain comprehensive channel-level reporting systems to track KPIs and metrics for marketing efforts
Conduct in-depth analysis of marketing campaign spend and results, providing actionable insights and recommendations
Lead a team of analysts, fostering collaboration and continuous learning while ensuring alignment with business objectives

Required Qualifications

Bachelor's degree in Marketing, Business, Statistics, or a related field (Master's preferred)
Minimum of 10 years of experience in marketing analytics or a related field
Proven experience in leading and managing a team of analysts
Strong proficiency in data analysis tools and software (e.g., Google Analytics, Tableau, Power BI, SQL)
Deep understanding of B2B2C marketing, particularly in the healthcare and/or fintech space

Keywords: VirtualVocations, Kenosha , Senior Marketing Analytics Manager, Advertising , Kenosha, Wisconsin

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